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Phia Raises $35M Series A to Build the AI Alignment Layer for Commerce

NEW YORK, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Phia, the shopping agent launched by co-founders Phoebe Gates and Sophia Kianni in April 2025, announced its $35 million Series A at a $185 million valuation to build the AI alignment layer between brands and consumers. The round was led by Notable Capital, with participation from Khosla Ventures and returning investor Kleiner Perkins.

In 10 months since launch, Phia has surpassed 1 million users and partnered with more than 6,200 retail brands, from contemporary labels to luxury fashion houses, representing billions in gross merchandise volume annually. Each month, Phia drives millions of dollars in sales for brands, and has achieved 11x revenue growth since launch. Brands on Phia see 13% higher conversion rates, 30% stronger new customer acquisition, 15% increased average order value, and return rates reduced by more than 50%. Phia's signature consumer experience is an AI shopping agent embedded directly within users' natural shopping flow, providing real-time insights to help users make smarter purchase decisions. Phia's rapid user growth has been driven by organic founder-led marketing, amassing over 2 million followers and 430+ million views across owned platforms. The ...