House of Doge and Merger Partner Brag House Holdings Announce Launch of the 21shares Dogecoin ETF (TDOG)
NEW YORK and MIAMI, Jan. 22, 2026 (GLOBE NEWSWIRE) -- House of Doge, the official corporate arm of the Dogecoin Foundation, along with merger partner Brag House Holdings Inc. (NASDAQ:TBH), today announced the launch of the 21shares Dogecoin ETF (Ticker: TDOG) (the "Fund"), the only Dogecoin ETF provider endorsed by the Dogecoin Foundation1. Launched by House of Doge partner 21shares, one of the world's leading issuers of crypto exchange-traded funds (ETFs), TDOG offers investors direct exposure to Dogecoin (DOGE) through a fully backed, transparent, and exchange-traded vehicle. The new ETF will begin trading on NASDAQ on 22 January 2026.
The 21shares Dogecoin ETF (TDOG) provides investors with secure and straightforward access to DOGE, holding the asset on a 1:1 basis in institutional-grade custody. TDOG allows investors to participate in Dogecoin's growth without navigating digital wallets, crypto exchanges, or custody complexities, using the same brokerage accounts they already rely on.
The launch of TDOG builds on House of Doge's existing collaboration with 21shares. In 2025, 21shares introduced the 21shares 2x Long Dogecoin ETF (TXXD), a leveraged ETF offering investors in the U.S. twice the daily exposure to Dogecoin, as well as the only Dogecoin ETP in Europe, the only one endorsed by the Dogecoin Foundation, reinforcing its commitment to delivering institutional-grade access to this highly-demanded digital asset. 21Shares and House of Doge serve as equal partners building new opportunities across the Dogecoin ecosystem, all supported by the Foundation.
Dogecoin's ecosystem continues to mature, with increasing merchant adoption and one of the largest, most engaged communities in crypto. Its guiding principle, "Do Only Good Everyday", has fueled charitable initiatives, cultural relevance, and widespread mainstream recognition.
"Dogecoin is a unique asset with a global community and expanding real-world use cases," said Federico Brokate, Global Head of Business Development at 21shares. "TDOG offers investors regulated, physically backed exposure to DOGE through an ETF structure they already understand and trust."
"TDOG is another step toward making Dogecoin accessible through established financial structures, supporting broader participation as the ecosystem matures, and we're pleased to see our partnership with 21Shares helping advance that progress," said Marco Margiotta, CEO of House of Doge.
Lavell Juan Malloy II, CEO of Brag House, commented, "Culture cannot become capital if it is hard to access. By removing the friction associated with digital wallets and exchanges, the Dogecoin ETF represents a meaningful step toward democratizing access to a new class of digital assets. At Brag House, we see this as clear validation that engaged communities can evolve into structured, investable assets within a regulated framework, a milestone that underscores the convergence of culture, technology, and capital markets."
TDOG is not registered under the Investment Company Act of 1940, as amended ("'40 Act"), and is not subject to the same regulations and protections as '40 Act registered ETFs and mutual funds. TDOG is subject to significant risk and heightened volatility. Dogecoin assets are not suitable for an investor who cannot afford the loss of the entire investment. An investment in TDOG is not a direct investment in Dogecoin.
21shares Dogecoin ETF (TDOG)
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