Amazon Faces Prime Membership Slowdown Even As Shoppers Spend Big

Amazon.com (NASDAQ:AMZN) extended its annual Prime Day sales event to four days this year, delivering record sales. Yet internal data reviewed by Reuters shows that U.S. Prime membership sign-ups fell short of both last year’s totals and the company’s own targets.

Over the 25-day period encompassing the three weeks before Prime Day and the four-day promotion itself, Amazon added 5.4 million new Prime subscribers in the U.S.

That figure was 116,000 fewer than the same period last year and 106,000 below the company’s goal, representing a decline of roughly 2% in both comparisons.

Also Read: Amazon’s Grocery Delivery Expansion ...