Netflix Doubles Down on Expansion With 'KPop Demon Hunters' Success, Immersive Retail Push

Netflix (NASDAQ:NFLX) stock trended on Friday as it unlocked value with its diverse content slate, live sports pursuits, password crackdown, and price hikes. The stock is up over 38% year-to-date.

Now, let us look at key events in Netflix this week.

Also Read: Netflix Rides Global Growth Wave As Squid Game 3, Stranger Things 5 Boost Subscribers

The streaming giant scored its first-ever box office No. 1 with “KPop Demon Hunters,” signaling a bold shift in its film strategy.

The streamer partnered with Regal and Cinemark to release a two-day theatrical run of the animated musical, which earned an estimated $18 million despite being available for streaming since June.

Netflix used limited screenings, a sing-along version, and firm merchandising plans to amplify buzz, with over 1,150 sold-out showings and three ...