Spotify Rolls Out Playlist-Mixing Feature To Boost Premium Value And Drive User Engagement

Spotify (NYSE:SPOT) expanded its Premium experience by launching a new playlist-mixing feature in beta that lets users add and customize transitions between tracks.

Building on the nearly 9 billion playlists created worldwide, the tool allows subscribers to control how songs flow with presets like Fade or Rise, and more advanced options for volume, EQ, effects, waveforms, and beat-matched transitions.

Users can open any playlist or start a new one, select “Mix” from the toolbar, and choose between automatic blending or personalized settings.

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The feature also highlights tempo ...