Sports Analytics Market Surges to $4.75 billion by 2030 - Dominated by IBM (US), SAS Institute (US), SAP (Germany)
Delray Beach, FL, Aug. 18, 2025 (GLOBE NEWSWIRE) -- According to MarketsandMarkets™, the Sports Analytics Market is projected to grow from USD 2.29 billion in 2025 to USD 4.75 billion by 2030, at a CAGR of 15.7% during the forecast period.
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Sports Analytics Market Dynamics
Drivers
Increasing reliance on advanced analytics to optimize player performance
Rising adoption of fan data analytics for personalized engagement and revenue growth
Restraints
Fragmented data ecosystems undermining cross-functional analytics
Opportunities
Increasing deployment of modular analytics for performance optimization in emerging sports
Rising esports sector fueling real-time analytics innovation and audience-centric expansion
List of Top Companies in Sports Analytics Market
IBM (US)
SAS Institute (US)
SAP (Germany)
HCL Technologies (India)
Salesforce (US)
Zebra Technologies (US)
Catapult (Australia)
EXL (US)
Chyron (US)
GlobalStep (US) and many more…
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Sports analytics is transforming the industry through intelligent data-driven ecosystems, where AI and advanced platforms support performance, fan engagement, and monetization. Teams are operationalizing advanced analytics for real-time performance enhancement, using live metrics to optimize training and gameplay. Simultaneously, organizations leverage fan data to personalize engagement and boost revenue, while predictive analytics fuels growth across digital betting and fantasy sports ecosystems.
The expansion of real-time, centralized data platforms marks a major technological leap in sports analytics. Hybrid analytics architectures and advanced data warehousing unify fragmented datasets spanning performance metrics, match statistics, fan behavior, and betting trends into integrated systems. These platforms enable real-time tactical decisions, enhance broadcast outputs, and personalize fan engagement. Centralized data also improves injury risk assessment ...