The Sales Automation Wake-Up Call: Strategies That Actually Deliver ROI

Delray Beach, FL, Aug. 14, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™ today unveiled groundbreaking research revealing a stark reality in enterprise sales automation: despite 89% of organizations investing heavily in automation technology, only 33% report measurable ROI improvements. This alarming gap between investment and results underscores the critical need for MarketsandMarkets™ comprehensive Sales Automation Hub, specifically developed to bridge this performance divide.

The wake-up call is clear: traditional automation approaches are failing enterprise sales teams. Organizations are treating automation as a technology deployment rather than a strategic transformation initiative. This fundamental misunderstanding leads to costly implementations that burden sales teams instead of empowering them.

Strategic Solutions Include:

Comprehensive guidance on selecting the right sales automation tools with vendor evaluation frameworks

Battle-tested strategies for when sales automation fails and how to make it actually work

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