Reborn Coffee Signs $1 Million Licensing Agreement to Expand into South Korea

BREA, Calif., Aug. 14, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (NASDAQ:REBN), a leader in the specialty coffee market, today announced the signing of a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to develop and operate Reborn Coffee retail locations throughout South Korea.

Under the terms of the agreement, Reborn Korea Co., Ltd. will oversee all store development, operations, and local brand growth, bringing Reborn Coffee's specialty offerings to the South Korean market. The partnership will also introduce Reborn's signature cold brew and café menu, while adapting to Korean consumer trends and preferences.

"We are excited to partner with a strong regional team to introduce Reborn Coffee to the vibrant and influential South Korean market," said Jay Kim, CEO of Reborn Coffee. "This marks a significant milestone in our global strategy as we continue to build a high-quality coffee experience in key international regions."

South Korea is recognized as the third-largest coffee-consuming country in the world on a per capita basis, making it a strategic location for Reborn Coffee's premium offerings. The country's deeply rooted café culture and demand for high-quality, specialty coffee provide an ideal platform for growth.

The flagship location will be launched in the heart of the Seoul Metropolitan center, one of the most dynamic, commercial, and cultural hubs in Asia, providing strong brand visibility and access to high-volume foot traffic.

The new three-story headquarters in front of Gwanghwamun, the main and largest gate of Gyeongbokgung Palace in Seoul and a ...