Zendaya, LOEWE Collaborations Drive ON Holding's Apparel Business By 75.5%, Gen Z Aids 'Brand Strength'

High-profile partnerships with actor and fashion icon Zendaya and luxury brand LOEWE have propelled On Holding AG‘s (NYSE:ONON) apparel business to a remarkable 75.5% growth rate on a constant currency basis, according to the company's second quarter 2025 earnings call.

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What Happened: This success, coupled with the brand's over-indexing with Gen Z consumers, highlights a “tipping point” in the company’s journey to becoming a premium holistic sportswear brand.

During the call, CEO and CFO Martin Hoffmann emphasized the company’s ability to reinforce its position at the intersection of sport and lifestyle. "Our brand record shows we are the only brand growing our connection with both performance and lifestyle simultaneously," Hoffmann stated.

“This is also evident in our outsized growth with the 18- to 34-year-old segment.” The earnings call also revealed that apparel sales in the first half of the year were so strong they surpassed those of one of ON’s most successful footwear franchises, the Cloudtilt.

Co-Founder and Executive Co-Chairman David Allemann underscored the ...