MarketsandMarkets Unveils Contact Enrichment Hub for B2B Pipeline Wins

Delray Beach, FL, Aug. 12, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets, a leading provider of AI-powered sales intelligence solutions, today announced the launch of its comprehensive Contact Enrichment Hub, designed to revolutionize B2B pipeline development and accelerate revenue growth. The new platform integrates advanced contact enrichment capabilities with the company's flagship SalesPlay Revenue Intelligence Platform to deliver unprecedented account intelligence and sales automation.

The Contact Enrichment Hub addresses critical gaps in traditional data enrichment approaches by combining real-time contact data enhancement with predictive sales intelligence. Unlike conventional enrichment tools that merely provide static contact information, MarketsandMarkets' solution operationalizes enriched data for immediate pipeline impact through its integrated Account Intelligence framework.

"Contact enrichment is no longer just about filling missing fields in your CRM," said a MarketsandMarkets spokesperson. "Our Contact Enrichment Hub transforms raw contact data into actionable revenue intelligence, enabling sales teams to spot opportunities before competitors and close ...