Life360 Reports Record Q2 2025 Results
Monthly Active Users Reached Approximately 88.0 million; Up 25% Year-Over-Year Record Q2 Global Net Additions of 136 thousand Paying Circles, Reaching 2.5 million TotalTotal Quarterly Revenue Increased 36% Year-Over-Year to $115.4 million Annualized Monthly Revenue Increased 36% Year-Over-Year to $416.1 millionFull-Year Outlook for Revenue and Adjusted EBITDA Raised Based on Year-To-Date Performance
SAN FRANCISCO, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Life360, Inc. ("Life360" or the "Company") (NASDAQ:LIF, ASX: 360)), the provider of the market leading family safety and connection mobile application, today announced unaudited financial results for the second quarter ("Q2") ended June 30, 2025.
Life360 delivered record results across multiple key metrics, including Monthly Active Users (MAUs), Paying Circles, Subscription Revenue, and Annualized Monthly Revenue (AMR). The Company also reported continued margin expansion and raised full-year guidance for both revenue and Adjusted EBITDA.
The Company also announced today in a separate press release that Lauren Antonoff has been appointed Chief Executive Officer, succeeding Co-founder Chris Hulls, who will continue to support the company's long-term vision as Executive Chairman.
"Life360 continued its strong performance in Q2, with another quarter of impressive growth across our core metrics," said Life360 Chief Executive Officer Lauren Antonoff.
"We're seeing the rise of what we call the Anxiety Economy—a shift where families are making more values-based decisions and prioritizing peace of mind in how they spend. That's driving sustained demand for services like ours that help people feel safer, more connected, and in control. Alongside strong subscription growth, we're expanding our high-margin advertising platform with new location-based formats that enhance value without compromising the member experience. At the core of it all is trust—Life360 has become a daily essential for millions of families, and we're committed to deepening that relationship as we scale."
Life360 Chief Financial Officer Russell Burke added: "In Q2, Life360 delivered strong revenue growth and expanding profitability, with total revenue of $115.4 million, up 36% year-over-year (YoY), and positive Adjusted EBITDA of $20.3 million, up 85% YoY. We maintained disciplined expense management, keeping total operating expense growth below revenue growth, and achieved our ninth straight quarter of positive Operating Cash Flow.
"We also strengthened our balance sheet with the successful completion of a $320.0 million convertible notes offering. This transaction enhances our long-term capital flexibility while avoiding near-term dilution, giving us the ability to invest in growth and innovation from a position of strength.
"Even as consumer financial pressures persist, our core subscription business remains highly resilient. We began addressing tariff impacts earlier this year and continue to actively manage evolving conditions. Based on what we know today, we expect the overall effect to remain immaterial to our full-year outlook. As we raise guidance for both revenue and Adjusted EBITDA, we remain focused on balancing top-line momentum with margin expansion—positioning Life360 to deliver in a volatile macro environment."
Q2'25 Financial Highlights
Total Q2'25 revenue of $115.4 million, a YoY increase of 36%, with total subscription revenue of $88.6 million, up 35% YoY and Core subscription revenue2 of $82.9 million, up 38% YoY.
Annualized Monthly Revenue (AMR) of $416.1 million, up 36% YoY.
Q2'25 Net Income of $7.0 million, which includes $4.6 million of other income related to dividends, interest, and investment fair value gains.
Adjusted EBITDA1 of $20.3 million increased 85% over $11.0 million in Q2'24.
Positive Operating Cash Flow of $13.3 million, up 303% YoY.
Quarter-end cash, cash equivalents and restricted cash of $434.2 million, an increase of $272.2 million from Q2'24, which was primarily the result of net capital raised from the issuance of the June 2025 convertible notes.
Q2'25 Operating Highlights
Q2'25 global MAU net additions of 4.3 million lifted total MAUs to approximately 88.0 million, up 25% YoY.
Q2'25 global Paying Circle net additions of 136 thousand were a new record for Q2. Total Paying Circles grew 25% YoY to 2.5 million.
Average Revenue Per Paying Circle ("ARPPC") increased 8% YoY primarily due to U.S. price increases for new and existing annual subscribers in 2024 and a shift in product mix toward higher-priced offerings, along with legacy price increases, the launch of higher priced membership tiers in non-Triple Tier countries, and continued growth in Triple Tier memberships in the UK, Canada, and ANZ.
1
Adjusted EBITDA is a Non-GAAP measure. For more information, including the definition of Adjusted EBITDA, the use of this non-GAAP measure, as well as a reconciliation of Net Income (Loss) to Adjusted EBITDA, refer to the "Adjusted EBITDA" and "Supplementary and Non-GAAP Financial Information" sections below.
2
Core subscription revenue is defined as subscription revenue derived from the Life360 mobile application and excludes non-core subscription revenue which relates to other hardware related subscription offerings. For more information, including the use of this measure, refer to the "Core subscription revenue" section below.
Key Performance Indicators
(in millions, except ARPPC, ARPPS, ASP, and percentages)
Q2 2025
Q1 2025
Q2 2024
%QoQ
% YoY
Core3
Monthly Active Users (MAU) - Global4
88.0
83.7
70.6
5
%
25
%
U.S.
47.5
45.3
40.5
5
%
17
%
International
40.5
38.4
30.1
5
%
34
%
ANZ
3.1
2.9
2.4
6
%
31
%
Paying Circles - Global5
2.5
2.4
2.0
6
%
25
%
U.S.
1.8
1.7
1.5
5
%
23
%
International
0.7
0.7
0.6
7
%
28
%
Average Revenue per Paying Circle (ARPPC)6,7
$
135.42
$
133.42
$
125.96
1
%
8
%
Life360 Consolidated
Subscriptions8
3.1
3.0
2.7
4
%
18
%
Average Revenue per Paying Subscription (ARPPS)7,9
$
116.06
$
112.98
$
104.00
3
%
12
%
Net hardware units shipped10
0.8
0.5
0.7
61
%
21
%
Average Selling Price (ASP)11,12
$
14.81
$
16.99
$
15.92
(13)
%
(7)
%
Annualized Monthly Revenue (AMR)
$
416.1
$
393.0
$
304.8
6
%
36
%
3
Core metrics relate solely to the Life360 mobile application.
4
An MAU is defined as a unique member who engages with our Life360 branded services each month, which includes both paying and non-paying members, and excludes certain members who have a delayed account setup.
5
A Paying Circle is defined as a group of Life360 members with a paying subscription that has been billed as of the end of a period.
6
ARPPC is defined as annualized subscription revenue recognized and derived from the Life360 mobile application, excluding certain revenueadjustments related to bundled Life360 subscription and hardware offerings, for the reported period divided by the Average Paying Circles during thesame period.
7
Excludes revenue related to bundled Life360 subscription and hardware offerings of $(0.3) million and $(0.7) million for the three and six months ended June 30, 2025, respectively, and $(1.3) million and $(2.6) million for the three and six months ended June 30, 2024, respectively.
8
Subscriptions are defined as the number of paying subscribers associated with the Life360, Jiobit and Tile brands who have been billed as of the end of the period.
9
ARPPS is defined as annualized total subscription revenue recognized and derived from Life360, Tile and Jiobit subscriptions, excluding certainrevenue adjustments related to bundled Life360 subscription and hardware offerings, for the reported period divided by the average number ofpaying subscribers during the same period.
10
Net hardware units shipped represent the number of tracking devices sold during the period, excluding hardware units related to bundled Life360 subscription and hardware offerings, net of returns by our retail partners and directly to consumers.
11
Excludes revenue related to bundled Life360 subscription and hardware offerings of $0.3 million and $0.6 million for the three and six months ended June 30, 2025, respectively, and $1.3 million and $2.5 million the three and six months ended June 30, 2024, respectively.
12
To determine the net ASP of a unit, we divide hardware revenue recognized, excluding revenue related to bundled Life360 subscription and hardware offerings, for the reported period by the number of net hardware units shipped during the same period.
Global MAUs increased 25% YoY to approximately 88.0 million, with Q2'25 net additions of 4.3 million. U.S. MAUs increased 17% YoY, with Q2'25 net adds of 2.2 million. International MAUs increased 34% YoY, with Q2'25 net adds of 2.1 million. Total MAUs in the Triple Tier markets of the UK, Canada, and ANZ increased 33% YoY.
Q2'25 global Paying Circle net additions of 136 thousand, a Q2 record, were driven by strong U.S. performance. U.S. Paying Circles increased 23% YoY on the back of improved conversion metrics. International Paying Circles maintained strong momentum, up 28% YoY. Total Paying Circles in the Triple Tier markets of the UK, Canada, and ANZ increased 27% YoY.
Q2'25 global ARPPC increased 8% YoY. U.S. ARPPC increased 5% YoY, benefiting from price increases for new and existing subscribers on annual plans implemented in September 2024 and October 2024, respectively, as well as a shift in product mix towards higher priced products. Q2'25 international ARPPC increased 35% YoY due to legacy subscriber price increases and the launch of higher priced membership tiers in non-Triple Tier markets, as well as continued growth in the Triple Tier UK, Canada, and ANZ markets.
Q2'25 net hardware units shipped increased 21% YoY primarily driven by increased online retail demand in anticipation of mid-year promotional activity. The Average Selling Price of hardware units shipped decreased 7% YoY primarily due to a shift in channel mix and an increase in promotional discounts.
June 2025 AMR increased 36% YoY, benefiting from accelerating subscription revenue momentum and increasing other revenue over the course of Q2'25.
Operating Results
Revenue
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ millions)
(unaudited)
Subscription revenue
$
88.6
$
65.7
$
170.5
$
127.3
U.S. subscription revenue
74.3
57.4
144.0
111.9
International subscription revenue
14.3
8.3
26.5
15.4
Hardware revenue
12.3
11.9
21.2
22.1
Other revenue
14.5
7.3
27.4
13.7
Total revenue
$
115.4
$
84.9
$
219.0
$
163.1
Q2'25 total subscription revenue increased 35% YoY to $88.6 million, primarily driven by growth in Paying Circles.
Q2'25 hardware revenue increased 3% YoY to $12.3 million, primarily driven by an increase in units sold.
Q2'25 other revenue increased 100% YoY to $14.5 million due to increases in data and partnership revenue, which includes advertising revenue.
Core Subscription Revenue
Core subscription revenue is defined as GAAP subscription revenue derived from the Life360 mobile application and excludes non-core subscription revenue, which we define as GAAP subscription revenue from other hardware related subscription offerings, for the reported period. Core subscription revenue represents revenue derived from, and the overall success of, our core product offering. Q2'25 core subscription revenue increased 38% YoY primarily driven by a 25% YoY increase in Paying Circles and an 8% higher ARPPC.13
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ millions)
(unaudited)
Subscription revenue
$
88.6
$
65.7
$
170.5
$
127.3
Non-Core subscription revenue
(5.7
)
(5.5
)
(11.4
)
(11.3
)
Core subscription revenue14
$
82.9
$
60.2
$
159.1
$
116.0
13
Refer to the ‘Key Performance Indicators' section above for additional information regarding the impact of bundled offerings on KPI calculations for the periods presented.
14
Beginning with the second quarter of 2024, this definition was updated and calculated in accordance with GAAP.
Gross Profit
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ millions, except percentages)
(unaudited)
Gross Profit
$
90.5
$
63.6
$
174.1
$
123.6
Gross Margin
78
%
75
%
79
%
76
%
Gross Margin (Subscription Only)
85
%
84
%
86
%
85
%
Q2'25 gross margin increased to 78% from 75% in the prior year period, primarily due to the increased proportion of higher margin other revenue.
Operating Expenses
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ millions)
(unaudited)
Research and development
$
32.3
$
27.0
$
62.7
$
54.3
Sales and marketing
38.9
24.4
74.2
49.1
General and administrative
17.4
14.6
33.0
29.0
Total operating expenses
$
88.5
$
66.0
$
169.9
$
132.4
Total operating expenses as % of revenue
77
%
78
%
78
%
81
%
Q2'25 operating expenses, excluding commissions, increased 34% YoY including the pull forward of marketing and personnel cost into Q2 to support growth and capitalize on seasonal campaigns. Operating expenses declined slightly as a percentage of revenue, demonstrating our continued focus on cost discipline.
Q2'25 research and development costs increased 19% YoY, primarily driven by higher personnel-related and technology costs due to Company growth.
Q2'25 sales and marketing costs increased 60% YoY, primarily due to an increase in commissions, in line with the increase in subscription revenue, and an increase in growth media spend to support strategic initiatives.
Q2'25 general and administrative expenses increased 19% YoY, primarily driven by Company growth.
Cash Flow
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ millions)
(unaudited)
Net cash provided by operating activities
$
13.3
$
3.3
$
25.4
$
13.9
Net cash used in investing activities
(27.8
)
(1.2
)
(32.1
)
(2.3
)
Net cash provided by financing activities
278.3
85.4
280.5
79.7
Net Increase in Cash, Cash Equivalents, and Restricted Cash
263.8
87.4
273.8
91.3
Cash, Cash Equivalents, and Restricted Cash at the End of the Period
$
434.2
$
162.0
$
434.2
$
162.0
Life360 ended Q2'25 with cash, cash equivalents and restricted cash of $434.2 million, an increase of $263.8 million from Q1'25.
Q2'25 operating cash flow was $13.3 million. An additional $27.8 million was used for investing activities, which includes a $25.0 million investment into convertible notes issued by Aura Consolidated Group, Inc. Additionally, $278.3 million was provided by financing activities, primarily from the issuance of the June 2025 convertible notes.
Q2'25 net cash provided by operating activities of $13.3 million was lower than Adjusted EBITDA of $20.3 million primarily due to the timing of receipts and payables. See the Adjusted EBITDA section below for the definition and reconciliation of Adjusted EBITDA.
Adjusted EBITDA
To supplement our condensed consolidated financial statements prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to facilitate analysis of our financial and business trends and for internal planning and forecasting purposes. For more information, see the "Supplementary and Non-GAAP Financial Information" section below.
Non-GAAP financial measures include adjusted earnings before interest, taxes, depreciation and amortization ("Adjusted EBITDA") and Adjusted EBITDA Margin. Adjusted EBITDA is defined as net income (loss), excluding (i) convertible notes, derivative liability, and investment fair value adjustments, (ii) provision for (benefit from) income taxes, (iii) depreciation and amortization, (iv) other income, net, (v) acquisition, investment, and IPO related transaction costs, (vi) stock-based compensation, (vii) workplace restructuring costs, and (vii) gains and losses on the settlement of convertible notes and derivative liabilities. These items are excluded from Adjusted EBITDA because they are non-cash in nature, because the amount and timing of these items are unpredictable, or because they are not driven by core results of operations and render comparisons with prior periods and competitors less meaningful.
The following table presents a reconciliation of Net income (loss), the most directly comparable GAAP measure, to Adjusted EBITDA:
Three Months Ended June 30,
Six Months Ended June 30,
2025
2024
2025
2024
($ thousands, except percentages)
Net income (loss)
$
7,006
$
(10,964
)
$
11,384
$
(20,741
)
Net income (loss) margin
6
%
(13)%
5
%
(13)%
Add (deduct):
Convertible notes fair value adjustment15
—
—
—
608
Derivative liability fair value adjustment15
—
—
—
1,707
