Why Shopify's CFO Doesn't Want To Talk About Price Hikes—Yet

Shopify Inc's (NASDAQ:SHOP) CFO Jeff Hoffmeister is playing it cool on pricing discussions, leaving analysts hanging during the second quarter earnings call as they fished for hints about potential price hikes.

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Instead of dishing on dollars, Hoffmeister spotlighted Shopify's global growth and its shiny new Commerce Components, a modular offering that's luring enterprise giants like Mattel Inc (NASDAQ:MAT) and Staples. With Commerce Components opening the door to unbundled pricing, Shopify seems to be playing a strategic long game: hook big retailers now, monetize the flexibility later.

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