2025 Half-Year Results
Sequential Acceleration in Like-for-like Growth1
Further Operating Margin Expansion
Sales: 22.47 billion euros, +3.0% like-for-like2 (+3.2% adjusted1), +1.6% reported.
Adjusted for the phasing related to the 2024 and 2025 IT transformation,like-for-like growthaccelerated from +2.6% in the first quarter to +3.7% in the second.
By region, emerging markets advanced in double digits; mainland China returned to growth1.
All Divisions grew, led by Professional Products. Consumer Products started to see early signs of recovery in North America, including makeup.
Fragrances and haircare continued to be the fastest-growing categories.
Growth was well-balanced betweenvolume and value.
At 21.1%, the operating margin increased by 30 basis points. All Divisions reported margins above 22%.
Net profit excluding non-recurring items amounted to 3,783.0 million euros, up +1.0%.
The Group further bolstered its portfolio of 37 global brands with the acquisitions of Medik8 (L'Oréal Luxe) and Color Wow (Professional Products).
L'Oréal was named most innovative company in Europe in Fortune's first-ever ranking of the continent's 300 most forward-thinking businesses.
Commenting on these figures, Nicolas Hieronimus, CEO of L'Oréal, said:
"As anticipated, L'Oréal's like-for-like growth accelerated between first and second quarter1. The ongoing strength in emerging markets, the slight rebound in mainland China and the gradual recovery in North America more than offset the expected slowdown in Europe, once again validating our multi-polar model.
The acceleration was supported by a gradual improvement in global beauty market growth, which we expect to continue in the next two quarters. And it was boosted by the early success of our Beauty Stimulus Plan, which will become ever more impactful as we continue to roll-out our most recent blockbusters and as we have many exciting launches in the second half of the year.
Our operating margin increased by 30 basis points in the first half, particularly thanks to rigorous management of our operating expenses; our numerous initiatives in the second half will benefit from strong brand support, notably our major upcoming launches, including the new Prada men's fragrance and the first Miu Miu fragrance.
I am confident that we will continue to outperform the global beauty market, which we expect to grow, even amidst the current economic and geopolitical tensions, and to achieve another year of growth in sales and an increase in our profitability."
1 Adjusted for the phasing related to the 2024 and 2025 IT transformation.
2 Like-for-like: based on a comparable structure and identical exchange rates.
2025 HALF-YEAR SALES
In the first six months, sales amounted to 22.47 billion euros, up +1.6% reported.
Like-for-like, i.e., based on a comparable structure and identical exchange rates, sales grew by +3.0%.
The net impact of changes in the scope of consolidation was +0.5%.
Growth at constant exchange rates came out at +3.5%.
Currency fluctuations had a negative impact of -1.9% at the end of June 2025. If the exchange rates on 30 June 2025, i.e., €1 = $1.1718, were extrapolated until 31 December, the impact of currency fluctuations on sales would be around -3.7% for the whole of 2025.
Sales by Division and Region
2nd quarter 2025
1st half 2025
Growth
Growth
€m
Like-for-like
Reported
€m
Like-for-like
Reported
By Division
Professional Products
1,269.4
+11.5%
+7.3%
2,546.6
+6.5%
+4.9%
Consumer Products
4,134.4
+3.3%
-0.4%
8,413.0
+2.8%
+1.1%
Luxe
3,565.0
-1.9%
-5.3%
7,657.9
+2.0%
+1.0%
Dermatological Beauty
1,769.8
+3.5%
-0.4%
3,855.9
+3.1%
+1.7%
Group Total
10,738.6
+2.4%
-1.3%
22,473.3
+3.0%
+1.6%
By Region
Europe
3,619.6
+2.4%
+2.0%
7,534.4
+3.4%
+3.4%
North America
2,851.5
+8.3%
+2.4%
5,824.2
+2.0%
+0.4%
North Asia
2,440.2
-8.8%
-11.3%
5,392.7
-1.1%
-1.5%
SAPMENA–SSA3
979.2
+10.5%
+6.1%
2,058.2
+10.4%
+9.2%
Latin America
847.9
+12.4%
-2.3%
1,663.8
+10.3%
-1.0%
Group Total
10,738.6
+2.4%
-1.3%
22,473.3
+3.0%
+1.6%
Summary by Division
PROFESSIONAL PRODUCTS
The Professional Products Division posted growth of +6.5% like-for-like and +4.9% reported.
Sales grew across all regions with a particularly strong contribution from Europe as well as emerging markets where growth was in the mid-teens.
Professional Products continued to gain market share. This was fueled by both its successful omnichannel strategy with accelerating performances in e-commerce and selective distribution, and its focus on reanimating the salon market through tailored salon services.
The Division continued to outperform a premium haircare market that remains dynamic. Momentum was strong across all major brands with another stand-out performance from Kérastase. It was driven by blockbuster franchises like Genesis by Kérastase, Metal Detox by L'Oréal Professionnel, Acidic Bonding Concentrate by Redken, and Food for Soft by Matrix, as well as the successful launch of Gloss Absolu by Kérastase.
In hair colour, where market growth was negative, Professional Products continued to innovate with the launch of Matrix SuperSync and the successful relaunch of Majirel.
In June, L'Oréal signed an agreement to acquire Color Wow, one of the world's fastest growing and most innovative professional haircare brands, to further strengthen its foothold in the premium haircare and styling categories.
CONSUMER PRODUCTS
The Consumer Products Division posted growth of +2.8% like-for-like and +1.1% reported.
Growth was perfectly balanced between volume and price/mix, reflecting the Division's strategy to "democratise and premiumise the best of beauty".
Emerging markets remained key growth drivers with double-digit increases in Brazil and Mexico as well as India and the GCC4. The Division reported solid progress in Europe, where the market remains dynamic and showed very encouraging signs of a sequential acceleration in North America.
Consumer Products continued to deliver double-digit growth in haircare, fueled by successful launches such as Growth Booster from L'Oréal Paris and Keratin Sleek from GarnierFructis. Momentum remained dynamic in hair colour thanks to Garnier Color Sensation, an innovation at an accessible price point. Skincare was boosted by the early success of Garnier Pimple Patch with both men and women, as well as Revitalift Laser serum, L'Oréal Paris' latest anti-aging innovation. In a temporarily less dynamic makeup market, the Consumer Products Division reinforced its position thanks to a step-up in innovation, including L'Oréal Paris' Paradise Big Deal, Plump Ambition and Infallible spray or NYX Professional Makeup's Lip I.V.
Each of the Division's international brands grew. Pursuing its European rollout, Mixa continued to deliver exceptional growth.
LUXE
L'Oréal Luxe posted growth of +2.0% like-for-like and +1.0% reported.
Growth was robust in mature markets with particularly strong performances in the Germany-Austria-Switzerland and Spain-Portugal clusters and very dynamic in emerging markets, up in double digits. The Division outperformed the selective market - which remains difficult - in all categories. It continued to outpace the market in all regions, reaffirming its consistent outperformance in Europe, North America and North Asia.
L'Oréal Luxe further cemented its global fragrance leadership, fueled by feminine and masculine Couture blockbusters such as Libre and MYSLF by Yves Saint Laurent, Born in Roma Donna and Uomo by Valentino, Paradoxe by Prada, and EmporioArmani. Growth in the category was further supported by strong momentum from the likes of Wanted by Azzaro or the Maison Margiela Fragrance Collection.
In makeup, momentum continued to be driven by the Couture brands. Yves Saint Laurent confirmed its global appeal with successful launches like Make Me Blush and The Inks, alongside key pillars like Touche Eclat and YSL Loveshine. Prada and Valentino pursued their rollout, both growing in double digits.
Aesop maintained its dynamic double-digit growth.
In June, L'Oréal signed an agreement to acquire a majority stake in British premium skincare brand Medik8, adding a science-backed premium brand with strong potential for global growth to the Division's portfolio.
DERMATOLOGICAL BEAUTY
Dermatological Beauty posted growth of +3.1% like-for-like and +1.7% reported.
In sell-out, the Division continued to outperform the global dermo-cosmetics market that remained robust despite the slowdown in the US. This was driven by a step-up in innovation and boosted by particularly strong momentum online.
As anticipated, sell-in was impacted by a particularly challenging comparison base due to last year's sun care phasing.
La Roche-Posay was, once again, the Division's biggest growth contributor, powered by the ongoing success of key pillars such as Cicaplast and the Mela B3 anti-pigmentation range.
SkinCeuticals maintained its double-digit growth, propelled by the expansion of P-Tiox and its most recent HA Intensifier innovation.
CeraVe continued to gain share in emerging markets as well as mainland China – and is regaining traction in the US, its number one market. The brand's reacceleration plan is starting to pay off, building on the recent moisturiser innovation and haircare entry.
Vichy was driven by the exceptional growth of Dercos, which is becoming a key pillar for the brand.
Sales in mainland China and emerging markets increased in double digits. In North America, where the market continued to decelerate, the Division outperformed in sell-out. Europe was adversely impacted by last year's sun care phasing.
Summary by Region
EUROPE
Sales in Europe grew +3.4% like-for-like and +3.4% reported.
L'Oréal maintained particularly strong momentum in the Spain-Portugal and Germany-Austria-Switzerland clusters, as well as across most of Central Europe. The market in Europe slowed as expected, all the while remaining above pre-Covid levels.
The Group outpaced the market in the online channel, which helped drive recruitment of new consumers.
Led by Kérastase, sales in the Professional Products Division advanced significantly, fuelled by the continued dynamism in the premium haircare segment.
The Consumer Products Division maintained its strong momentum in hair, driven by L'Oréal Paris Elsève as well as the launch of Garnier Fructis Curl Method. In a makeup market that slowed after several years of strong growth, the Division outperformed, notably thanks to the NYX Professional Makeup brand. In body care, Mixa maintained its spectacular trajectory as it pursued its roll-out across the region.
L'Oréal Luxe grew well ahead of the market, driven by the ongoing success of the Couture brands and fuelled by men's fragrances, especially Armani Stronger with You and Valentino Born in Roma Uomo, and makeup, including Make Me Blush from Yves Saint Laurent and Lash Idole Flutter mascara from Lancôme.
In Dermatological Beauty, sell-in was, as anticipated, significantly penalised by last year's sun care phasing, notably for La Roche-Posay; the brand achieved solid growth across the rest of its portfolio. Boosted by new launches, including the highly successful P-Tiox, SkinCeuticals grew strongly.
NORTH AMERICA
Sales in North America grew +2.0% like-for-like and +0.4% reported.
Market conditions showed clear signs of improvement in the second quarter.
Growth in Professional Products was fueled by the ongoing strength of the premium haircare segment, where Kérastase advanced in double digits thanks to its omnichannel strategy, key pillars and Gloss Absolu launch. Momentum started to build behind Matrix with promising first results of its Super Sync launch.
In Consumer Products, haircare remained the most dynamic category with L'Oréal Paris advancing in double digits. In a challenging context for makeup, the Division outpaced the market across multiple sub-categories with strong innovation-driven growth, led by Maybelline New York and L'Oréal Paris.
L'Oréal Luxe maintained dynamic growth in fragrances, outpacing the market, thanks to new launches like Born in Roma Extradose from Valentino, MYSLF L'Absolu from Yves Saint Laurent and Stronger with You from Armani. Momentum in makeup was led by Yves Saint Laurent.
In Dermatological Beauty, CeraVe has been gradually improving thanks to its hair and skincare launches; SkinCeuticals continued to benefit from the highly successful P-Tiox roll-out.
NORTH ASIA
Sales in North Asia contracted, -1.1% like-for-like and -1.5% reported.
Excluding Travel Retail, growth in North Asia was slightly positive.
Growth in mainland China - adjusted for the phasing related to the IT transformation - reversed from a slight decline in the first quarter to around +3% in the second with all Divisions positive. L'Oréal outperformed a broadly stable market with particularly impressive performances in Dermatological Beauty and Professional Products. During the 6.18 shopping festival, L'Oréal outpaced a more dynamic market. In Japan, the Group benefited from a recovery of inbound tourism and steady consumption from locals.
In North Asia, Professional Products outpaced the market, boosted by the continued success of Kérastase. Consumer Products under-performed a broadly stable market; recently acquired Korean skincare brand Dr. G has been consolidated for the first time. Luxe was on par with the market; the strength of its Couture brands, Yves Saint Laurent, Prada, Valentino and Maison Margiela, as well as Aesop offset softness in skincare. Dermatological Beauty continued to grow in double digits with each of the key brands, SkinCeuticals, La Roche-Posay and CeraVe, contributing.
SAPMENA–SSA3
Sales in SAPMENA-SSA grew +10.4% like-for-like and +9.2% reported.
In SAPMENA, growth was broad-based with all Divisions and categories contributing. It was driven by a positive impact from mix and volume, aligned with the region's strategy of conquering new consumers.
By Division, Dermatological Beauty delivered particularly strong growth, driven by La Roche-Posay and CeraVe. The Luxe Division's performance was powered by Yves Saint Laurent and Armani.
By category, haircare, fragrance and makeup sales increased in double digits. In haircare, momentum was balanced across the professional and mass channel, the latter powered by successful Elsève launches. Fragrances grew strongly in all countries, fueled by the couture brands. The rebound of makeup continued, boosted by new launches.
By country, progress was strongest in India, Thailand, the Australia-New Zealand cluster, the GCC4 as well as Vietnam.
Across the region, online remained the key growth driver, notably in India and South-East Asia.
Sub-Saharan Africa (SSA) delivered another quarter of dynamic and broad-based growth, which was driven by both volume and mix. It was broad-based across all Divisions with Consumer Products and Dermatological Beauty the key contributors. Skincare and haircare achieved remarkable growth driven by CeraVe and L'Oréal Paris.
LATIN AMERICA
Sales in Latin America grew +10.3% like-for-like and -1.0% reported.
Growth was driven by both volume and value, consistent with the region's focus on consumer recruitment and consumers' growing desire for more sophisticated products.
All Divisions advanced. Professional Products and Luxe continued to deliver exceptional growth, fueled by ongoing market dynamism, notably in premium haircare and fragrances, as well as the strong innovation pipeline. Consumer Products continued to grow strongly with Mexico and Brazil particularly dynamic and all key brands contributing.
The most dynamic categories were fragrances and haircare, followed by makeup.
Progress was broad-based across all countries, with Mexico, Brazil and Chile the three leading contributors, all advancing in double digits. Argentina returned to positive territory.
Online continued to be a key growth driver for the region, allowing L'Oréal to reach new consumers.
2025 HALF-YEAR RESULTS
The limited review procedures of the half-year consolidated accounts have been completed. The limited review report is being prepared by the Statutory Auditors.
Operating profitability at 21.1% of sales
Consolidated profit and loss account: from sales to operating profit.
€m
30/6/24
% of sales
31/12/24
% of sales
30/6/25
% of sales
ChangeH1-2025 vs. H1-2024
Sales
22,120.8
100.0%
43,486.8
100.0%
22,473.3
100.0%
+1.6%
Cost of sales
-5,568.7
25.2%
-11,227.0
25.8%
-5,692.6
25.3%
Gross profit
16,552.1
74.8%
32,259.8
74.2%
16,780.7
74.7%
+1.4%
R&I expenses
-667.3
3.0%
-1,354.7
3.1%
-671.7
3.0%
Advertising and promotion expenses
-7,109.1
32.1%
-14,008.9
32.2%
-7,177.0
31.9%
Selling, general and administrative expenses
-4,176.6
18.9%
-8,208.7
18.9%
-4,191.9
18.7%
Operating profit
4,599.1
20.8%
8,687.5
20.0%
4,740.1
21.1%
+3.1%
Gross profit, at 16,780.7 million euros, stood at 74.7% of sales compared with 74.8% in the first half of 2024, a decrease of 10 basis points.
Research & Innovation expenses,at 671.7 million euros, came out at 3.0% of sales, in line with the long-term average.
Advertising and promotion expenses, at 7,177.0 million euros, amounted to 31.9% of sales, a decrease of 20 basis points.
Selling, general and administrative expenses, at 4,191.9 million euros, stood at 18.7% of sales, a decrease of 20 basis points.
Overall, operating profit increased by +3.1% to 4,740.1 million euros, equivalent to 21.1% of sales, an increase of 30 basis points compared to the first half of 2024.
Operating profit by Division
30/6/24
31/12/24
30/6/25
€m
% of sales
€m
% of sales
€m
% of sales
By Division
Professional Products
536.7
22.1%
1,086.2
22.2%
571.5
22.4%
Consumer Products
1,833.2
