McDonald's Targets $100 Billion Beverage Market With Colorful Lineup

In December 2023, McDonald's Corp (NYSE:MCD) launched CosMc's, an alien-themed spinoff focused on coffee and snack pick-me-ups, featuring quirky drinks like the “French Toast Galaxy Latte” and “Pistachio Swirl Shaken Espresso.” The chain opened eight locations across Illinois and Texas, initially drawing long lines, before interest waned. By May 2024, McDonald's shut down the concept.

Once again, the fast-food giant is preparing to roll out a colorful new lineup of iced drinks, including Creamy Vanilla Cold Brews, Popping Tropic Refreshers, and sodas mixed with flavored syrups and dried fruit, known as "dirty sodas."

McDonald’s will begin testing these drinks at several U.S. locations in September. The company will reportedly introduce around 10 drinks in approximately 500 McDonald's restaurants, primarily located in Wisconsin and Colorado.

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The move ...