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Glimpse Secures $10M to Automate Deduction Management for CPG Brands

NEW YORK, April 08, 2025 (GLOBE NEWSWIRE) -- Glimpse, the first AI-powered, end-to-end deduction management service for CPG brands, has closed an oversubscribed $10 million series A funding round. The round was led by 8VC, with participation from existing investors YCombinator, Origin Ventures, and Informed Ventures, as well as new investor Allison Pickens, the former COO of Gainsight.

Retailer deductions can drain up to 3 percent of a CPG brand's revenue, wiping out 10 to 30 percent of profit margins. For a $10 million brand, that could mean up to $200,000 lost each year to invalid deductions. But for most brands, disputing retail deductions—chargebacks for pricing errors, damaged goods, and other issues—means pulling invoices, cross-referencing spreadsheets, and emailing retailers. While many deductions are disputable, the process of challenging them is often manual and inefficient, requiring significant time and resources, leading to missed deadlines and lost revenue.

"When brands get paid what they're owed by retailers and distributors, ...