Embedded Finance Market Surges to $251.5 billion by 2029 - Dominated by Plaid, Inc. (US) and Klarna Bank AB (Sweden)

Delray Beach, FL, March 28, 2025 (GLOBE NEWSWIRE) -- The Embedded Finance Market is estimated at USD 115.8 billion in 2024 and is projected to reach USD 251.5 billion by 2029, at a CAGR of 16.8% from 2024 to 2029, according to a new report by MarketsandMarkets™. The embedded finance market is experiencing a massive disruption because of the development of technologies such as API, AI, and blockchain. This capability allows companies to incorporate financial services into their platforms, delivering consistent and unique solutions. Furthermore, demand for complex, value-added, readily available services that can be offered in real-time has prompted firms in almost all industries to embrace embedded finance. This shift helps non-financial firms to provide banking, lending, insurance, and payment services, which fortifies customer relations and generates more revenues. This market is divided into segments based on different aspects, such as the type, business model, and industry. These segments collectively offer a comprehensive overview of the evolving embedded finance landscape and its potential business implications.

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208 - Tables 48 - Figures 232 - Pages

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Embedded Finance Market Dynamics:

Drivers:

Digitization of Financial Services

Instant Financial Operations

Consumer Accessibility

Restraints:

Data privacy concerns

Data Protection Policies

Regulatory Compliance

Opportunities:

Financial Inclusion

Empowering Businesses

List of Key Players in Embedded Finance Market:

Stripe, Inc. (US)

PayPal Holdings, Inc. (US)

Amazon.com, Inc. (US)

Plaid, Inc. (US)

Klarna Bank AB (Sweden)

FIS (US)

Visa Inc. (US)

Cross River Bank (US)

Zeta Services Inc. (US)

Marqeta, Inc. (US)

Wise Payments Limited (UK)

Additiv AG (Switzerland)

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By 2029, the Embedded Finance market is expected to have a robust growth trajectory in terms of value. ...