Maoyan Entertainment Reports 2024 Annual Results, Declares Dividend
BEIJING, March 27, 2025 /PRNewswire/ -- Maoyan Entertainment ("Maoyan" or the "Company", 1896.HK), a leading platform providing innovative Internet empowered entertainment services in China, today announced its audited consolidated results for the year ended December 31, 2024. The Board has proposed a final dividend of HKD 0.32 per share for 2024, underscoring the company's strong commitment to shareholder value and confidence in its future business growth and performance.
Full Year 2024 Financial Highlights
Revenue was RMB4,082.2 million, compared with RMB4,757.4 million in 2023.
Profit was RMB181.9 million, compared with RMB907.8 million in 2023.
Adjusted net profit[1] was RMB309.6 million, compared with RMB1,029.0 million in 2023.
[1] We defined adjusted net profit as net profit for the year adjusted by adding back share-based compensation and amortization of intangible assets resulting from business combinations.
BUSINESS REVIEW
According to the data released by the China Film Administration (國家電影局) for 2024, the total box office nationwide reached RMB42.502 billion, representing a decrease of 22.6% compared to 2023. The offline performance market maintained its growth trend, with commercial performance box office revenue nationwide reaching RMB57.954 billion for the full year, reflecting a year- on-year increase of 15.37%, according to the National Performance Market Development Briefing for 2024 (《2024全國演出市場簡報》) released by the China Association of Performing Arts (中國演出行業協會).
During the Reporting Period, the number of released movies in which the Company was involved and their box office performance continued to rank at the top among industry leaders. With our enhanced promotion and distribution service capabilities, the movies for which we acted as a lead distributor reached record highs at the box office contribution. Our live entertainment business continued to outperform the overall market in both revenue and GMV growth, further strengthening our market competitiveness. By continuing to optimize the revenue structure, the Company maintained its profitability.
Entertainment Content Services
As a leading promoter and distributor of domestic movies, as well as a premier movie producer and self-developer in China, we actively serve the industry and contribute to the distribution, production and development of various genres of domestic movies. In 2024, we were involved in a total of 63 released domestic movies, achieving a cumulative box office of approximately RMB23.2 billion, with both the number of films we participated in and the market share reaching historic highs for the same period. We also increased the number of top-tier movies we participated in and deepened our presence. Out of the top 10 domestic films in terms of box office in 2024, Maoyan was involved in the production/distribution of 8 movies, including 6 movies for which we acted as a lead distributor.
During the Reporting Period, we continued to refine our promotion and distribution capabilities and methodologies, while maintaining a keen sense of market conditions and project evaluation. From early-stage insights into themes, release dates, and evolving user demands to refined operations, we continued to improve and streamline our promotion and distribution capabilities, product systems, and organizational development. We also further standardized our promotion and distribution processes, covering various areas including pre-release marketing, short videos, materials, and collaborative promotion and distribution coordination. At the same time, we persisted in iterating and optimizing our product promotion and distribution capabilities, embraced new technologies and capabilities, and continued exploring synergies among various industries. For instance, we collaborated with mainstream platforms including Baidu, Tencent, and Douyin on AI technology applications in a number of movies, effectively enhancing the movies' promotional effects and user engagement.
Leveraging our high-quality promotion and distribution services, as well as our long-standing and ever-growing movie selection and data capabilities, during the Reporting Period, we participated in the promotion and distribution of 60 domestic movies, among which we acted as a lead distributor for 36 domestic movies, setting new records in terms of both the number of movies and the box office. Many of these movies performed exceptionally well in the following release periods:
During the 2024 New Year, Shining For One Thing (一閃一閃亮星星), Johnny Keep Walking! (年會不能停!) and The Goldfinger (金手指), for which we acted as a lead distributor/producer ranked among the top three in box office for the release period.
During the 2024 Labour Day Holiday, The Last Frenzy (末路狂花錢), for which we acted as the lead distributor/producer ranked second in box office for the release period.
During the 2024 Dragon Boat Festival, Be My Friend (我才不要和你做朋友呢), for which we acted as a lead distributor/producer ranked No. 1 in box office, respectively for the release period.
During the 2024 summer movie season, Successor (抓娃娃) and A Place Called Silence (默殺), for which we acted as a lead distributor/producer ranked first and second in box office for the release period.
During the 2024 National Day, The Volunteers: The Battle of Life and Death (志願軍: 存亡之戰), for which we acted as a lead distributor/producer ranked first in box office for the release period.
Moreover, several of the aforementioned movies won or were nominated for awards at the Hundred Flowers Awards (大衆電影百花獎), the China Golden Rooster Awards (中國電影金雞獎), the Changchun Film Festival (長春電影節), the Hong Kong Film Awards (香港金像獎), the Asian Film Awards (亞洲電影大獎), and the Tokyo International Film Festival (東京國際電影節).
In particular, during the last five consecutive Spring Festivals, from 2021 to 2025, movies for which we acted as a lead distributor achieved outstanding performances and claimed the top two spots in the corresponding film seasons, including DETECTIVE CHINATOWN 1900 (唐探1900) in 2025, Pegasus 2 ...
