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LPL Financial Reports Monthly Activity for February 2025

SAN DIEGO, March 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC ("LPL Financial"), a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA) (the "Company"), today released its monthly activity report for February 2025.

Total advisory and brokerage assets at the end of February were $1.82 trillion, an increase of $11.3 billion, or 0.6%, compared to the end of January 2025.

Total net new assets for February were $24.5 billion, which included $0.7 billion of acquired net new assets.

Total organic net new assets for February were $23.8 billion, translating to a 15.8% annualized growth rate. This included $13.7 billion of assets from Prudential Advisors ("Prudential") and $0.3 billion of assets from Wintrust Investments, LLC and certain private client business at Great Lakes Advisors, LLC (collectively, "Wintrust") that onboarded in February, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $10.0 billion, translating to a 6.6% annualized growth rate.

Total client cash balances at the end of February were $51.3 billion, a decrease of $0.9 billion compared to the end of January 2025. Net buying in February was $14.3 billion.

(End of period $ in billions, unless noted)

February

January

Change

February

Change

2025

2025

M/M

2024

Y/Y

Advisory and Brokerage Assets

 

 

 

 

 

Advisory assets

995.0

992.4

0.3%

768.4

29.5%

Brokerage assets

828.2

819.4

1.1%

634.9

30.4%

Total Advisory and Brokerage Assets

1,823.1

1,811.8

0.6%

1,403.3

29.9%

 

 

 

 

 

 

Organic Net New Assets

 

 

 

 

 

Organic net new advisory assets

9.6

13.4

n/m

6.4

n/m

Organic net new brokerage assets

14.1

20.5

n/m

0.4

n/m

Total Organic Net New Assets

23.8

34.0

n/m

6.8

n/m