Sportradar Strengthens Sports Tech Portfolio With Strategic IMG ARENA Acquisition, Boosts 2025 Outlook

Sportradar Group AG (NASDAQ:SRAD) on Wednesday announced a deal to acquire IMG ARENA from Endeavor Group Holdings (NYSE:EDR), expanding its global sports betting rights and strengthening its presence in top sports like tennis, soccer, and basketball.

The transaction is expected to immediately enhance Sportradar's adjusted EBITDA margins and accelerate revenue and cash flow growth. Notably, the deal requires no upfront payment from Sportradar. Instead, it includes $125 million paid to the company and up to $100 million in cash prepayments from Endeavor to certain sports rightsholders—totaling $225 million in financial consideration.

Adding IMG ARENA's rights enhances Sportradar's coverage across 14 global sports, including ...