Ford Renews Exclusive Partnership with Kentucky Derby, Expands Brand Presence Through 2029

Ford Motor Company (NYSE:F) shares are trading higher today.

On Wednesday, the company renewed its partnership with Churchill Downs Racetrack as the exclusive automotive partner of the Kentucky Derby presented by Woodford Reserve.

Under the multi-year deal extending through 2029, Ford will expand its presence at Churchill Downs by securing naming rights to the First Turn Club, now officially the Ford First Turn Club.

This extended collaboration grants Ford category exclusivity and an expanded presence with interactive vehicle displays to enhance fan engagement during Derby Week and beyond.

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