2X Secures Strategic Investment from Insight Partners to Scale Marketing-as-a-Service Category Leadership

2X Secures Strategic Investment from Insight Partners to Scale Marketing-as-a-Service Category Leadership

Benzinga
March 18, 2025

MALVERN, Pa., March 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leader in subscription-based marketing as a service (MaaS), today announced a strategic secondary investment from Insight Partners, a global software investor. The investment comes less than two years after 2X's initial backing from Recognize, further validating the company's approach to transforming how B2B organizations scale their marketing and revenue operations to accelerate sustainable growth.

Insight's investment reflects confidence in 2X's tech-enabled subscription-based services model, which enables marketing leaders in today's resource-constrained environment to achieve greater impact and flexibility while lowering the overall cost of growth. Combined with Recognize's expertise in next-generation, tech-enabled services businesses, Insight's renowned software expertise will help create a powerful foundation for 2X's continued innovation and growth.

"This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face," said Domenic Colasante, CEO of 2X. "As B2B growth targets become more ambitious while budgets tighten, our solution enables leaders to accomplish more with less—greater impact, reduced costs, and complete flexibility. We're excited to have Insight on board along with Recognize to help accelerate our mission to transform how B2B organizations scale revenue growth without increasing costs or operational overhead."

According to market analysis, the total addressable market for B2B marketing outsourcing, including internal labor, agency services, and technology services, exceeds $100 billion and is expanding at more than 20% annually. With only a small fraction currently being ...

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