Starbucks is laying off workers and paring back the menu as it tries to turn things around

  • CNN
  • February 24, 2025
CNN

 — 

Starbucks announced Monday it will lay off over 1,000 workers and cut complex and unpopular drinks from its menu in an effort to turn around lagging sales and revamp the coffee chain.

Starbucks is cutting some Frappuccino blended drinks, its Royal English Breakfast Latte and White Hot Chocolate as part of its effort to streamline operations and shrink 30% of its menu.

Starbucks is eliminating 30% of its menu in the coming months.

Meir Chaimowitz/NurPhoto/Shutterstock

Related article

Starbucks is cutting 30% of its menu

Starbucks said it's making these changes because the items aren't commonly purchased, can be complex to make, or are similar to other drinks on its menu. Starbucks also said Monday that it's cutting around 1,100 corporate jobs. The company is attempting a turnaround under new CEO Brian Niccol.